Wednesday, June 23, 2004
Want More Events at Your Store?
BookPeople in Austin,TX prints a postcard every year with their events coordinator and marketing dept. contact info. They hand it out at BEA to remind publishers about their events calendar. Some stores (Left Bank Books in St. Louis).also send their events coordinator and owner or manager to NY once a year to meet many of the publicists. (The trip must be done once a year because book publicist seems to be a stepping stone job that no one stays at for very long.)
The BookPeople postcard is one of the cleverest ideas I've seen for catching the eye. See what I mean here....NAKED BOOKSELLERS.
And how 'bout this for marketing savvy:
"BookPeople can feature your book on television.
Marketing Director Jeremy Ellis is featured in a weekly spot on local 24 hour cable news network, News 8 Austin. Additionally Jeremy does a monthly presentation for Fox 7 News in the morning. To have your book featured, send a review copy to BookPeople, Attn: Jeremy Ellis 603 North Lamar, Austin, Texas 78703."
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The BookPeople postcard is one of the cleverest ideas I've seen for catching the eye. See what I mean here....NAKED BOOKSELLERS.
And how 'bout this for marketing savvy:
"BookPeople can feature your book on television.
Marketing Director Jeremy Ellis is featured in a weekly spot on local 24 hour cable news network, News 8 Austin. Additionally Jeremy does a monthly presentation for Fox 7 News in the morning. To have your book featured, send a review copy to BookPeople, Attn: Jeremy Ellis 603 North Lamar, Austin, Texas 78703."
